Exploring the 'new Cotswolds' after original 'spoiled' by TikTok tourists

The once serene Cotswolds, a favorite among the rich and famous, is now grappling with a "downturn" as it's been inundated with millions of tourists, largely thanks to TikTok influencers. This influx has led to overcrowding and changes in the local culture, prompting locals to seek out lesser-known areas to escape the tourist frenzy. These new spots are now gaining attention as the "new Cotswolds," offering a more authentic experience away from the commercialized hotspots. This shift highlights the broader issue of overtourism and its impact on traditional communities.