Executives need a point of view

There was a time when executives could hide behind a brand. Not anymore. Today, people want to know the humans behind the companies they buy from, work for, and invest in. They also expect them to sound like people, not talking points with the life edited out of them. That expectation has made executive visibility a major part of the job. Leaders who speak credibly in public build trust and create awareness, while giving people another way to understand the companies they represent. A TRUS...