Even in tight times, most Canadians would pay a premium for Canadian‑made products

A clear opportunity for Canadian entrepreneurs to turn “Canadian-made” into a competitive advantage Majority want Canadian: Nearly six in 10 consumers are willing to pay more for Canadian‑made products—even as price remains the primary driver for most purchases. Identification gap: Only about four in 10 consumers find it easy to identify Canadian-made products. Price still rules: […]