European shares head for negative open as White House proposes fresh tariffs on EU

European stock markets are set to open in the red following the White House's announcement of new tariffs on EU goods, sparking concerns over escalating trade tensions. This move could disrupt business operations and consumer prices for European companies, particularly those heavily reliant on U.S. markets like Inditex, the parent company of Zara. The potential for retaliatory measures from the EU adds to the uncertainty, which could further impact investor confidence and global trade relations. The implications extend beyond immediate market fluctuations, signaling a possible shift in the transatlantic economic relationship.