Europe is losing the algorithmic war for streaming – and that’s a policy failure
When Europeans open a streaming app tonight, they do not simply choose entertainment. They enter an attention system that decides what is surfaced, what is sidelined, and what becomes 'normal' through rankings, recommendations, and autoplay. As the EU prepares for the 2026 review of the Audiovisual Media Services Directive (AVMSD), this is no longer just a cultural debate. It is a question of market design, democratic resilience, and strategic capacity.
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