€243B Tech Spend Ahead, but Only 1 in 4 Firms Achieves Scale: WBAM Research Reveals Structural Paradox

The report from Monitor Deloitte and Objectway highlights a significant paradox: despite a projected €243 billion in tech spending, only a quarter of firms are scaling effectively. The study explores the rise of as-a-service models and why many companies struggle to translate their tech investments into operational success. The key insight is that technology alone isn't the game-changer; it's the integration of tech and operational capabilities that truly matters for scaling. This matters because it reveals the need for a holistic approach to tech investments to avoid the gap between high spending and limited operational impact.