Etsy Says Gah! The Handmade Marketplace and Playful Fashion Label Team Up on a Home Collection

Since its founding in 2015, Lisa Says Gah has become known for its bowtie-pasta cardigans, checkerboard coats, and swans. Today, the California-based label is releasing its first home collection, which has a similarly playful ethos: “The Lisa Says Gah world really naturally extends into the home,” says founder Lisa Bühler. “Home and clothing ultimately tell the story of who you are.”A pin board and two eclectic frames from Frame Mavens comprise a third of the collection. Founder Lisa Bühler co-judged the Etsy Design Awards and selected three winners to co-design Etsy Says Gah!, her brand’s first foray into pieces for the home. The collection is a collaboration with Etsy, a platform Bühler often uses for her own inspiration (things that make her shout: Gah!). “When you go to Etsy, you’re always going to find something that delights you,” she says.Lisa Says Gah has stocked independent designers alongside its own line for more than a decade. This year, Bühler co-judged the Etsy Design Awards, and selected three winners to co-design Etsy Says Gah!, a nine-piece collection exclusively available via Etsy. Bühler says she prioritized “unexpected, collected things that you just don’t automatically go to when you think of homeware.”UK-based Cait Mellor executed Bühler’s mood board through crochet in a floral table runner, a horseshoe decal, and swan coasters. The home collection’s foundational inspiration comes from Lisa Says Gah’s two fall lines, Pastoral Daze and Swan Dance, which pair horses and swans with paisleys and cabin-inspired knits. Bühler worked with the Etsy designers by sharing mood boards, giving notes when she wanted more of a motif or a different color combination, and trusting each maker with her own medium. “They’re the expert[s],” she says. “The process felt like really trusting and putting it in their hands.”’Each maker applied the same mood board differently. Jacqueline Sanchez, a Houston-based ceramicist who won this year’s Grand Prize for a vase covered in more than 1,500 hand-applied scales, sculpted the swan in relief on a pale pink vase wound with green vines. She also set a horse’s head in a blue baroque cameo on a cream mug and dotted a wavy platter with tiny fruit as a nod to the brand’s food prints. “[I liked] having the freedom to incorporate elements that feel really true to my work,” says Sanchez. The vase is a piece Bühler keeps coming back to: “You would just be happy to have it on the table without flowers,” she says.The vase is the piece Bühler keeps coming back to: “You would just be happy to have it on the table without flowers,” she says. “Because it’s our first home collection, we wanted it to feel like something you collect over time in your house versus a uniform grouping,” says Bühler. Cait Mellor, a UK-based seller, worked the swan and horse elements into the open grid of filet crochet: swans on a set of coasters, a horseshoe under the word Lucky on a small tapestry, and flowers down a cream table runner. Her goal is to “bring this traditional art form into a more contemporary setting.” Bühler is already picturing the coasters at dinner parties, where “everyone is going to talk about the swans.”Emma Miller and Kristen Kellar, chosen for their fabric-wrapped frames, focused on color and pattern rather than the animals. They made a burgundy frame with black polka dots on a blue background, a frame featuring blue pixelated flowers that look almost cross-stitched, and a pin board that uses pink fabric crossed with orange ribbon.The home collection’s foundational inspiration comes from Lisa Says Gah’s two fall lines, Pastoral Daze and Swan Dance, which pair horses and swans with paisleys and cabin-inspired knits. Bühler didn’t want the nine pieces to look like a matched set. “Because it’s our first home collection, we wanted it to feel like something you collect over time in your house versus a uniform grouping,” she says. Each item costs less than $200, and with the holidays coming—with endless-feeling opportunities for hosting and gifting—now is a great time to start collecting.Shop the Collection:Etsy Says Gah! Handmade Filet Crochet Floral Motif Short Table RunnerEtsy Says Gah! Block Print Polka Dot FrameEtsy Says Gah! Equestrian Cameo MugEtsy Says Gah! Handmade Filet Crochet Lucky Horseshoe TapestryEtsy Says Gah! Fabric Ribbon Pin BoardEtsy Says Gah! Fruit Platter