ESPN wants to break the Super Bowl ratings record. Here’s how Disney could help

The NFL season just got underway, but preparations for the 2027 Super Bowl began at ESPN as soon as the 2026 game ended this past February. In what ESPN is calling “the year of the Super Bowl,” the TV network is gearing up to broadcast the most-watched big game for the first time in its nearly 50-year history. And right now, it’s exploring potential options for tapping into the intellectual property of its parent company, The Walt Disney Company, that could help draw in even more fans. Co...