Eros Innovation Launches AI-Powered Music Label; Debuts Seven AI-Native Artists & Mohammed Rafi Live Experience

Eros Innovation is making waves with its new AI-powered music label, featuring seven AI-native artists created using its Large Cultural Model. This initiative taps into established Eros characters and narratives, blending technology with cultural storytelling. Adding to the innovation, the label has partnered with the late Mohammed Rafi's family to create new music experiences, merging AI with the legacy of a music icon. This move not only showcases the potential of AI in the creative industry but also pays homage to the rich musical heritage of India.