Ennismore Thinks Lifestyle Brands Can Survive All-Inclusive. Mondrian Is the Next Test

Ennismore, a company known for its upscale lifestyle brands, is venturing into the all-inclusive model with the Mondrian hotel, aiming to demonstrate that high-end brands can thrive in this format traditionally dominated by budget operators. This move is significant as it challenges the notion that all-inclusive resorts are solely for mass-market appeal, suggesting a potential shift towards luxury versions of the model. If successful, it could open doors for other upscale brands to explore similar strategies, redefining the all-inclusive concept.