Endless Shrimp Deal Was Scheme to Squeeze Red Lobster, Suit Says

A lawsuit claims that Red Lobster's infamous $20 all-you-can-eat shrimp promotion, which initially seemed like a money-making scheme gone wrong, was actually a calculated effort to drive the chain into financial ruin. This promotion, which ended up costing the company millions, allegedly aimed to monopolize shrimp sales and harm competitors like Red Lobster. The implications of this suit underscore the potential risks businesses face when aggressive marketing strategies backfire, highlighting a broader issue in competitive market practices. For a deeper dive, check out the full article on Bloomberg.