‘End of an era’: what is the future of British TV after Sky’s ITV takeover?

The merger between Sky and ITV has sparked significant concerns about the future of British television, with fears of job cuts and increased influence from US streaming giants like Netflix and YouTube. ITV, which once boasted the largest annual advertising revenue, now sees a takeover as its only path to survival. This shift not only impacts ITV's workforce but also raises questions about potential future alliances, like a possible tie-up between BBC and Channel 4 to better compete against global streaming services. The implications of this merger could reshape the competitive landscape of British TV and its ability to maintain local content and jobs.