e.l.f. Expands Into Fragrance and Body Care Categories with Launch of e.l.f. POP, Debuting Limited-Edition Holiday “Spicy Bundt Nice” Collection Inspired by Tromsø, Norway

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Postmedia has not reviewed the content. by Business Wire e.l.f. Expands Into Fragrance and Body Care Categories with Launch of e.l.f. POP, Debuting Limited-Edition Holiday "Spicy Bundt Nice" Collection Inspired by Tromsø, NorwayAuthor of the article: Sorry, your browser doesn't support embedded videos.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an Accounte.l.f. POP transports e.l.f.’s community to sensorial destinations, starting with an arctic-inspired holiday launchOAKLAND, Calif. — e.l.f. Brands, including of e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, part of e.l.f. Beauty (NYSE: ELF), is making its move into fragrance and body care with the launch of e.l.f. POP, a new collection that transports consumers to sensorial destinations through signature scents. The category expansions debut with e.l.f. POP: Tromsø, a limited-edition holiday drop featuring “Spicy Bundt Nice” fragrance inspired by the wintery wonders of Norway.This advertisement has not loaded yet, but your article continues below.e.l.f. Brands is making its move into fragrance and body care with the launch of e.l.f. POP, a new collection that transports consumers to sensorial destinations through signature scents.The comprehensive e.l.f. POP lineup, featuring additional destination scents, will be released in January 2027.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againHighlighting e.l.f. Brands’ elasticity to meet the community where they are, the debut of e.l.f. POP exemplifies e.l.f.’s approach to listening, learning and leaning in. The e.l.f. POP name is an ode to e.l.f. Cosmetics’ Jelly Pop, a limited-edition mini collection and one of the brand’s first community-loved scents. e.l.f. continued to embrace community signals in the category with the limited-edition fragrance collab earlier this year with H&M. Fragrance is the fastest growing beauty category globally*, and 42% of fragrance wearers who look for scents to evoke mood or emotion when purchasing**.Meeting the holiday season with a hot drop fueled by wintertime favorites, Tromsø is the first stop on e.l.f. POP’s globetrotting journey. Tromsø, Norway, where the winter sky ignites with the Northern lights, is in every sense a quintessential holiday destination. e.l.f. POP: Tromsø’s fragrance “Spicy Bundt Nice” captures those sensorial vibes with notes of holiday spice cake, orange zest, cardamom, butter cream frosting, cedarwood and warm musk. The spicy gourmand limited-edition e.l.f. POP: Tromsø collection includes three SKUs, all priced accessibly: fragrance mist ($13), silky body cream ($13) and a travel-size kit ($12).e.l.f. partnered with two Norwegian artists to create a holistic, transporting experience across the Tromsø collection’s packaging and supporting campaign. Illustrator Esra Røise anchors the collection’s visuals across the product line. Pop artist SKAAR created the soundtrack for the launch assets.“e.l.f. POP is our next bold leap as we stretch into new playgrounds and categories. Fragrance is a unique form of self-expression; it is personal and customizable. Body care transforms an everyday necessity into a ritual of self-care and indulgence. Each intentionally selected destination in the e.l.f. POP collection is designed to transport you somewhere you want to be – to make you feel something personal and special,” said Oshiya Savur, Chief Marketing Officer of e.l.f. Brands. “Our destinations are a connective throughline to our community, they guided our flight path to locations that inspired the collection. It is rooted in pride and place, the power of people, which we feel is the true essence of e.l.f. POP.”This advertisement has not loaded yet, but your article continues below.The e.l.f. POP: Tromsø collection launched on TikTok Shop US on October 4, 2026, during “Fall Deals for You Days,” and is available on elfcosmetics.com, elfcosmetics.co.uk, TikTok Shop UK and TikTok Shop Germany starting today, October 5, 2026. The collection will also be available on Amazon (US/UK/DE/CA) on October 6, 2026.*Mintel: Fragrance Usage Consumer Study, 2025 **NIQ US Beauty & Personal Care Mid-Year Review, 2026e.l.f. Brands, part of e.l.f. Beauty (NYSE: ELF), includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, and is fueled by a mission to make the best of beauty accessible and a purpose to make the world a better place for every eye, lip and face. Purpose led and results driven, e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. As a bold disruptor with a kind heart, e.l.f. Brands’ superpowers are delivering universally appealing, premium-quality products at affordable prices that are vegan, e.l.f. clean and double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. Brands are proud to have products made in Fair Trade Certified™ facilities. Learn more atView source version on businesswire.com: Media Contact Jen Budres-Tani This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.