e.l.f. Cosmetics Conjures Up “The e.l.f.ing Magical Sisters” a Spooky Season Campaign Highlighting Soft Glam Cream Blush & Bronzer Sticks

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Cosmetics Conjures Up "The e.l.f.ing Magical Sisters" a Spooky Season Campaign Highlighting Soft Glam Cream Blush & Bronzer SticksAuthor of the article: Sorry, your browser doesn't support embedded videos.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an Accounte.l.f. Made production bringing the e.l.f. twist on products so good, it must be magicOAKLAND, Calif. — e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), has brewed up the entertainment-led brand awareness campaign “The e.l.f.ing Magical Sisters,” casting a spotlight on e.l.f. Cosmetics’ Soft Glam Cream Blush & Bronzer Sticks. This spellbinding campaign is equal parts coven and comedy – and just in time for spooky season. With a more beguiled-than-bewitched cinematic lens, three modern-day witches discover the secret to glam doesn’t require a magic wand, just a Soft Glam Cream Blush & Bronzer Stick. The spot features Netflix’s “Stranger Things” star Priah Ferguson, “The Studio” star Keyla Monterroso Mejia, and actress Bebe Wood of “Mean Girls 2024.”This advertisement has not loaded yet, but your article continues below.Just in time for spooky season, e.l.f. Cosmetics has brewed up “The e.l.f.ing Magical Sisters,” casting a spotlight on e.l.f. Cosmetics’ Soft Glam Cream Blush & Bronzer Sticks.Bringing the e.l.f. twist along with its signature wit and wink, the campaign’s script was penned in partnership with Anna Drezen, a “Saturday Night Live” head writer alum from seasons No. 46 and 47 and directed by Hannah Levy of Hungryman Productions. The campaign was concepted in-house by e.l.f. Made, e.l.f.’s entertainment arm, celebrating the real heroes of the story: Soft Glam Cream Blush and Bronzer Sticks.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try again“Our community has told us the Soft Glam Cream Blush and Bronzer Sticks are so creamy, so sculpting, pigmented and blend-able, they must be magic. So, we did what we do: We leaned in. ‘The e.l.f.ing Magical Sisters’ delivers the disruptive, laugh-out-loud entertainment e.l.f. is known for,” said Oshiya Savur, Chief Marketing Officer of e.l.f. Brands. “Spooky season is a cultural moment for every eye, lip and face to join. Showing up to meet the moment with humor, witches and a best-selling product is how we are taking insights to action for the e.l.f. heart to beat in lockstep with culture.”The award-winning Soft Glam Cream Blush & Bronzer Sticks have already cast a serious spell on shoppers: 50% of purchasers are new to e.l.f.* Infused with 2% shea butter and 1% sunflower seed oil, they glide on smoothly and create a magically natural finish. And, of course, they deliver value at an OMG price.“The e.l.f.ing Magical Sisters” goes live today across e.l.f. channels including YouTube, TikTok and Instagram. e.l.f. Cosmetics Soft Glam Cream Blush and Bronzer Sticks, along with the entire Soft Glam family of products, are available now at elfcosmetics.com, Ulta, Target, Walmart, Boots, Superdrug and Amazon for $7/£7.Watch the campaign video here.*e.l.f. Cosmetics internal sales data, May-September 2026e.l.f. Brands, part of e.l.f. Beauty (NYSE: ELF), includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, and is fueled by a mission to make the best of beauty accessible and a purpose to make the world a better place for every eye, lip and face. Purpose led and results driven, e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. As a bold disruptor with a kind heart, e.l.f. Brands’ superpowers are delivering universally appealing, premium-quality products at affordable prices that are vegan, e.l.f. clean and double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. Brands are proud to have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.View source version on businesswire.com: Media Contact: Jen Budres‑Tani jbudres@elfbeauty.com ​​​​This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.