Election 2026: What makes a political campaign work? – The Front Page

Chelsea DanielsThe Front Page podcast host·NZ Herald·28 Sep, 2026 04:00 AM4 mins to read‌Marketing professor Bodo Lang is with us to break down the campaign launches, the strategies behind them, and what the parties are getting right – and getting wrong.It was a weekend of big political theatre, as both National and Labour officially launched their election campaigns.Christopher Luxon and his National crew pushed the message of “no new taxes”.Meanwhile, Labour and Chris Hipkins unveiled a new policy to wipe 10% of student loan debt.