Effective thought leadership starts with industry tension

Most executives believe thought leadership is about having the right answer. In reality, it’s about identifying the right problem, specifically, the one the industry is not fully confronting yet. This is where most thought leadership falls short. It avoids friction. It reinforces what is already widely accepted. And in doing so, it adds to the noise instead of shaping how markets think and act. The most influential perspectives emerge from a different place: unresolved tension. You can see...