EasyJet set to be first budget airline launching a loyalty scheme - but it will not be offering lounge access

EasyJet is making waves in the budget airline sector by introducing its first-ever loyalty program, a move that typically has been reserved for premium carriers like British Airways and Virgin Atlantic. This new scheme won't include the usual lounge access perks, focusing instead on other benefits for frequent flyers. This shift signifies a broader trend where budget airlines are increasingly adopting loyalty programs to retain customers, hinting at a potential evolution in how budget carriers compete for travelers.