Dyson’s wildest launch yet is a toothbrush with a camera

The Dyson CameraJet connects to the MyDyson app, where users can watch live footage from inside their mouths as they brush.(Photo courtesy of Dyson)If you purchase a product through a link on our site, we may receive compensation.By Josie Howell | jhowell@al.comDyson has made vacuums, headphones and some of the most recognizable hair tools on the market. Now, in what may be the brand’s most unexpected launch yet, Dyson has entered the oral care space with a toothbrush that uses a camera to floss between your teeth while you brush.The new Dyson CameraJet electric toothbrush with flosser costs $499.99 and is available for preorder in Ceramic Pink and Ceramic Ultra Blue. The set includes a refill dock, two brush heads, a charging cable and a travel case.Dyson CameraJet electric toothbrush with flosserThe Dyson CameraJet connects to the MyDyson app, where users can watch live footage from inside their mouths as they brush.Pre-order at DysonRELATED: Dyson introduces new robot vacuum with artificial intelligenceThe CameraJet electric toothbrush is not merely an electric toothbrush with a water flosser attached. Dyson says it is the first toothbrush with a built-in camera that can identify gaps between the teeth and automatically target them with mouthrinse. Its 100,000-pixel macro lens camera analyzes 28 images per second. Dyson’s Gap Optical Targeting system uses machine learning to identify, track and predict the location of each gap before releasing a conical burst of mouthrinse. The entire process happens within one-tenth of a second, which lets the CameraJet brush and precision-floss at the same time. What does the Dyson CameraJet toothbrush do?Users can choose a combined brushing and auto-jetting mode or operate the brush and flosser separately. Three brushing intensities are available, including Gentle, Variable and Deep Clean.The toothbrush also connects to the MyDyson app through Wi-Fi and Bluetooth. Users can watch live footage from inside their mouths, check brushing coverage and receive feedback about areas they may have missed. Dyson says the camera does not record footage and images are deleted immediately after live viewing. Additional features include pressure and technique alerts, an RFID-enabled brush head that monitors wear and a swappable battery. The dock charges the device and refills its mouthrinse tank.Dyson says it spent six years developing the CameraJet. The machine-learning system was trained with 470,000 dental images and the device runs on 16 million lines of code. At nearly $500, it is significantly more expensive than most electric toothbrushes. However, no competing model currently combines automatic camera-guided flossing, live intraoral video and electric brushing in one device, according to Dyson’s assessment of publicly available products through June 2026.Are there privacy risks with an in-mouth camera?The idea of placing a Wi-Fi-connected camera inside your mouth may understandably raise privacy concerns. However, Dyson says the CameraJet’s camera is only active during live viewing or automatic jetting. Images are immediately deleted after viewing and are never recorded, stored on the toothbrush, uploaded to the cloud or shared. Users can also operate the toothbrush without opening the live camera feed in the MyDyson app.Owala’s newest FreeSip water bottle looks like an autumn road tripYeti launches textured Riverhead Collection for fallCaitlin Clark and Stanley reunite for a new fall tumbler collectionGarmin fēnix 9 is here with brighter display, faster maps and moreLEGO drops Harry Potter Ministry of Magic set with 14 minifiguresJosie Howell is a commerce and news writer for AL.com where she primarily focuses on shopping and streaming content. She began her career in 2019 as an editor for The Chanticleer, Jacksonville State...