Don’t let the age of AI make you forget the B2B buyer is human

Today, as I look across tech, industrial, and professional services, I see hundreds of companies doing extraordinary work. However, far too often, their most persuasive, human stories are hidden from current and prospective customers. I see marketing leaders holding onto outdated assumptions about why B2B buyers really make decisions. And I see executives, marketers, and customers missing the point about what AI does well and what it can never replace. It’s clear that B2B marketers have ne...