Don’t believe what you read about the ‘death of the CMO’

Every few weeks there’s another headline declaring the “death of the CMO.” The argument changes slightly each time but it’s basically the same thing, some version of: Companies are flattening leadership, marketing is becoming decentralized, AI can create campaigns faster than people can, or automation will replace marketing. The implication is always the same: The role is becoming obsolete. It’s a strange narrative because no other executive position gets treated this...