Disney’s next streaming bet depends on creators. Will it pay them?

Has anyone checked out Disney’s Verts lately? (And if you have no idea what I’m talking about, I don’t blame you). The Disney+ in-app experience quietly changed in March of this year; vertical, short-form content—hence the name—now populates its home page. Disney engineered an app interface to rival TikTok and Reels, with one major difference: It serves only trailers for Disney and Hulu shows. Needless to say, Verts has yet to catch on. That might be changing, though, as Disney and TikT...