Disney+ starts rolling out another price hike, no ad plans starting at $21.49/month

Yet another price hike is imminent for Disney+ and Hulu, with the new plans going up by around $2 per month. Bloomberg first reported on the incoming price hike, which is said to kick in today. While Disney+’s website and documentation still show existing pricing for us, our sister site 9to5Mac did see the updated pricing already live. Compared to a price hike in 2025, here are Disney+’s updated prices: Disney+ (standalone, with ads): $11.99 > $12.49 Disney+ Premium (standalone, no ads): $18.99 > $21.49 Disney+ & Hulu Bundle (no ads): $19.99 > $21.99 An FAQ on Disney+’s landing page shows some of the updated pricing: We’ll likely get more information on how other plans are affected as the price hike rolls out, but it’s said to be kicking in today. We’ll update this article as more details land. Toy Story 5 lands on Disney+ today; coincidence? More on TV: Disney+ loses Google Cast support in some countries Xbox Game Pass will get a Google TV app ‘in the coming months,’ likely only for TCL Roku adding new apps & subscription bundles, homescreen redesign expanding Follow Ben: Twitter/X, Threads, Bluesky, and Instagram FTC: We use income earning auto affiliate links. More.