Disney launches 'Infinity Vision' premium theater standard, re-titles 'Avengers: Endgame' rerelease

Disney is stepping up its game in the premium theater experience with the introduction of Infinity Vision, its new large-format theater standard. This move comes ahead of the rerelease of "Avengers: Endgame," now titled "Avengers: Endgame - Infinity Edition." With over 7,500 applications from theaters worldwide seeking approval, Disney aims to set a new benchmark for cinematic quality and immersion. This initiative underscores Disney's strategic push to dominate the high-end theater market and enhance the viewing experience for its blockbuster films.