Disney+ is exploring a free tier to fight back against YouTube’s growing TV dominance

Disney is considering adding a free tier to its Disney+ platform to compete with YouTube's increasing dominance in TV viewership. This move comes as YouTube's share of TV time continues to grow, pushing traditional streaming services to rethink their models. Offering some content for free could attract more users while still allowing for a premium subscription model for exclusive content. This strategy could reshape the competitive landscape of streaming services by making it more accessible while still ensuring a revenue stream from paying subscribers.