Disney Hikes Price Of Disney+ and Hulu Streaming Plans

Disney has raised the prices of most Disney+ and Hulu streaming plans with the biggest increase for Premium subscriptions, which that are ad free. It’s the latest in a round of price hikes by streamers and Disney’s fourth in as many years. The new prices, which makes the company’s bundles proportionally more attractive, raise Disney+ Premium and Hulu+ Premium individual plans to $21.49 a month from, up $2.50, or 13%. Ad-supported plans for each are seeing a 50-cent bump to $12.49. The price of the ad-free Disney+ and Hulu bundle is rising by $2 a month to $21.99. The ad-supported bundle is staying flat at $12.99. The Disney+, Hulu, ESPN bundle with ads is increasing by $2 to $21.99 a month. Watch on Deadline The price of the Disney+, Hulu, ESPN ad-free Premium Select Bundle is increasing by $3 to $32.99. The Disney+, Hulu, ESPN Unlimited Bundle, with ads, is staying flat at $35.99, as is the ad-free Premium Unlimited Bundle at $44.99. There’s been a steady drumbeat of streaming price hikes as companies over the last few years — and months — as companies moved away from a focus on subscriber additions to profitability. Apple TV+ raised its prices in August, the same month NBCUniversal unveiled price hikes for Peacock. Streamers have also been launched cheaper ad-free plans for consumers looking to spend less. The trend is also increasingly turning to bundling, which reduce churn — the rate at which users subscribe, then cancel, plans over a certain time period. That’s happening with related streamers inside a company as well as cross-company packages like the bundle of Disney+, Hulu and HBO Max or another with Apple TV+ and Peacock. Over the past week, aggregators Amazon Prime Video unveiled a package including AMC+, BritBox, MGM+, PBS Masterpiece and Starz. And Roku introduced a customizable set of bundles with 30 new combinations of services including HBO Max, AMC+, Fox One and Starz.