"Digital fantasy"; AI hair, makeup put perfection further out of reach

"Digital fantasy"; AI hair, makeup put perfection further out of reach

One of the beauty industry's biggest headaches today isn't split ends or bad blending: It's the influx of bridal parties and other clients seeking 'dos from an AI fantasy.Why it matters: AI-generated content has inundated digital platforms and social media, often leaving makeup artists, hair stylists and others in client-facing roles to serve as the industry's reality checkers. Case in point: "I have to really dive deep into the consultation [with clients] to really let them know the clarity abo...

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