Did your software keep its promise?

Seth Godin puts it simply: Do you trust that when you hit the brakes, your car will stop? Yes. Because the braking system made a promise, and it has kept that promise every single time. That’s how trust works. Not through authenticity or good intentions, but through consistency. For most of the last century, organizations earned trust solely through human-to-human interactions. A handshake, a phone call, a face behind the counter. Today, that’s changed. The systems you choose to r...