Dettol apologises after ‘toxic men’ advert sparks backlash in China

Dettol, a British hygiene brand, faced significant backlash in China after releasing an ad meant to critique "toxic men" but instead came off as deeply offensive to women. The five-minute video, which compared a man's current girlfriend unfavorably to his ex-partner, sparked outrage on social media. The company has since apologized and pulled the ad, acknowledging its misstep. This incident highlights the challenges global brands face in navigating cultural sensitivities and the importance of cultural context in marketing campaigns.