Design for the ADHD brain

Researchers suggest that the average attention span has plummeted over the past two decades, from about 2.5 minutes to just 47 seconds in 2012. How can marketers capture attention when they’re losing people in less time than it takes to properly wash your hands?It turns out that there’s an overlooked community that can teach us a lot about what it takes to cut through in our distracted world. Almost 14% of Americans report having ADHD. This is a consumer segment with enormous economic power r...