Delta Adds New York Times To Seatback Screens — ‘Free Access’ Is Really A Subscription Pitch

Delta Adds New York Times To Seatback Screens — ‘Free Access’ Is Really A Subscription Pitch

Delta is giving SkyMiles members free access to The New York Times onboard and for up to 24 hours afterward — but this is not really about passenger convenience. It is another deal to monetize a captive audience in the air, turning seatback screens into a trial-and-conversion funnel for both Delta and the Times.

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