Dell rivals Apple’s MacBook Neo with $699 touch-screen XPS 13 laptop

Dell has entered the competitive ultrabook market with its new XPS 13 laptop, priced at $699 and featuring a high-resolution touch screen and a backlit keyboard. This move pits Dell directly against Apple's MacBook Air Neo, which has also been gaining traction with consumers. The timing is perfect for back-to-school shopping, potentially shifting market dynamics in the premium laptop segment. This development signifies Dell's aggressive strategy to challenge Apple's dominance in the high-end laptop market, impacting consumer choices and tech industry competition.