DEI went into hiding — but remains as dangerous as ever
Between January 2023 and May 2025, Fortune 100 companies reduced their use of the term "DEI" by 98%, according to an analysis by Gravity Research.Within weeks of President Trump's executive order targeting federal DEI initiatives, major corporations including McDonald's, Walmart, and Target announced they were ending DEI programs.Conservatives celebrated as one company after another backed away from the acronym that had dominated (and in many cases terrified) corporate America for years.That cel...
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