Dear You movie sparks interest in China heritage tours, say travel agencies

The recent box office hit "Dear You," which was filmed in Chaoshan, China, has ignited a surge in interest for heritage tours to the region. Travel agencies in Singapore have reported a 15% uptick in inquiries, suggesting the movie has piqued curiosity about the area's rich cultural and historical landscape. This newfound interest highlights the potential for Chinese heritage tourism to grow, as audiences seek authentic experiences behind the scenes depicted in popular media. The film's success may encourage more people to explore lesser-known destinations and appreciate China's diverse cultural heritage.