De la televisión al celular: el auge de las teleseries “verticales” en América Latina

The rise of "vertical" teleseries, or microdramas, is capturing the attention of Latin American audiences who increasingly prefer shorter, more engaging formats that fit perfectly on mobile devices. These intense, brief stories, with each episode lasting no more than three minutes, are designed to keep viewers hooked on streaming platforms and social media. This shift signifies a broader trend of adapting traditional TV formats to the mobile-first culture, highlighting the changing preferences of modern viewers who favor convenience and brevity.