Day one of Prime Big Deal Days at Amazon UK is live — I'm finding all of the best deals on Ninja, Kindles, Nintendo, Shark, Apple, and more

2026-10-06T08:57:57.743Z A tip top toothbrush (Image credit: Future) I was always put off by the thought of dropping lots of money on an electric toothbrush when most of the cheaper alternatives were fine. But when I finally picked up the original Suri about a year or so ago, I didn't regret my purchase at all. The newer 2.0 version is now on sale for Prime Big Deal Days, featuring an impressive 40-day battery life, fast wireless charging over USB-C, a useful pressure sensor, and comes with handy extras like a magnetic wall mount and UV cleaning travel case.Suri Pro Sonic Electric Toothbrush: was £105 now £83.99 at Amazon 2026-10-06T08:47:19.676Z Here's one I actually bought last time (Image credit: Future) When I think back to this time last year when I decided I'd upgrade my ageing PC, I feel I got extremely lucky. The RAM and storage crisis was only just picking up, so I managed to sneak in with some key components before the costs really skyrocketed.One of the items I bought was this AMD Ryzen 5 9600X, and it's been an impressive CPU in my new rig over the last 10 months for work, productivity, and a bit of light gaming. It gets a huge thumbs up from me if you're looking for a solid budget-friendly CPU.AMD Ryzen 5 9600X: was £249.99 now £139.99 at Amazon 2026-10-06T08:38:58.579Z Here's an excellent value smart home bundle (Image credit: Ring) There's usually a standout value smart home bundle from Amazon in every Prime Day or Big Deal Days sale. Here's this year's: a Ring Battery Video Doorbell and a Ring Indoor Camera for £39.99 — that's a whopping £80 off the full price and excellent value for money if you want to dabble with a simple and easy home security setup.Ring Battery Video Doorbell & Ring Indoor Camera: was £119.98 now £39.99 at Amazon 2026-10-06T08:29:43.573Z Let's start with the inevitable Kindle deal (Image credit: Amazon) Amazon just unveiled a couple of new Kindle models, so naturally, there are discounts on the previous-generation version for Prime Big Deal Days.Now, I should point out that a couple of these have actually been cheaper in the past, but the days of such aggressive price cuts appear to be far behind us now. This is still a decent offer for the standard Kindle, though, an is unlikely to be beaten over Black Friday.Amazon Kindle: was £139.99 now £84.99 at Amazon 2026-10-06T08:23:18.748Z Hello and welcome! (Image credit: Future)Whether it's your first sale or you're a veteran now, thanks for joining me for yet another rummage through the digital shelves at Amazon for its latest Prime Big Deal Days sale. While Black Friday is still about two months away, this event serves as a preview of what's to come, allowing us to get in some early shopping ahead of the peak season.And there are lots of genuinely good offers up for grabs by the looks of it. I'm here to share all of the best ones with you right here over the next two days — along with some handy assists from the rest of the TechRadar team — so let's get into some highlights from day one.