Dawn’s refill jug got an ergonomic makeover

To boost adoption of its dish soap refill jugs, Dawn redesigned them so they would be less messy, pour faster, and be easier to hold. Call it an ergonomic makeover. The top-selling dish soap brand in the U.S., Dawn, owned by consumer goods giant Procter & Gamble, is known for its use in wildlife cleanup after oil spills, something it reminds consumers of with the duckling on its packaging. And though the company’s refill jugs save money (P&G’s suggested retail price for the 9...