Davina McCall plots ITV daytime comeback with copycat of Holly Willoughby’s YouTube This Morning rip-off

DAVINA McCall is to host ITV’s retort to Holly Willoughby’s YouTube show. The Masked Singer star will present a weekly lifestyle offering said to be similar to Holly’s version. Masked Singer star Davina McCall will present a weekly lifestyle offeringCredit: Refer to source The project is said to be ITV’s retort to Holly Willoughby’s YouTube show Credit: Shutterstock Holly Willoughby Together began in July, with viewers claiming the 45-year-old, ripped off her former show This Morning. Now, in a new ten-part series, Davina, 58, will also hosts chefs, celebs and other guests in a kitchen setting. Sign up for the TV newsletter Thank you! Each episode will be a compact 30 minutes and available online, via ITVX. A TV insider said: “Holly was widely viewed as ripping off the This Morning formula and tweaking it to fit her YouTube format. Read more on Davina McCall “But viewers won’t be able to ignore the obvious similarities between Together and the new ITV show, which has yet to be named. “It’s very clear that Davina’s new vehicle reclaims the lifestyle format which is very much seen as a preserve of ITV, largely thanks to flagship shows including This Morning.” Davina has become one of the network’s biggest stars since leaving Channel 4’s Big Brother in 2010. She has fronted Bafta-winning Long Lost Family, This Time Next Year as well as two series of dating show My Mum, Your Dad. Most read in TV Holly and Davina are long-standing ambassadors for Garnier Nutrisse hair dye Credit: Getty Holly Willoughby Together began in July Credit: YouTube/@Holly Willoughby Together She has also been on The Masked Singer since the hit show launched in 2020. Davina, who has overcome a brain tumour and breast cancer over the past three years, is also a health and fitness fanatic. She previously hosted This Morning, standing in for Holly on several occasions. The pair are also long-standing ambassadors for Garnier Nutrisse hair dye. ITV was approached for ­comment. Comment now