David Schwimmer Christmas advert brings back iconic Friends moment 25 years later

To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video ‘Hey, my sweater!’ Three words, exclaimed by Ross on Friends as he picked up his red sweater from Monica’s apartment, changed the sitcom forever. The pivotal scene, which took place in the 2001 episode The One With the Red Sweater, revealed that Ross was the father of Rachel’s baby, prompting screams of excitement from the live studio audience. 25 years later, David Schwimmer brings back that jaw-dropping moment in a Christmas advert for Quince, the luxury fashion brand’s first UK campaign, as he searches desperately across New York for his ‘dream sweater’. The actor, who also directed that iconic season eight episode, begins the ad sitting on a park bench, drawing a red sweater in a little notebook and titling his sketch: ‘Dream #238’ While the advert doesn’t explicitly mention Friends, any diehard fans of the series (like yours truly) would be able to spot that _red _sweater from a mile away, especially as David begins seeing people all over the Big Apple wearing it. This unforgettable moment changed Friends forever (Picture: NBCUniversal/Quince) After 25 years, David Schwimmer is still rocking the red (Picture: Quince) What's been your favourite Christmas ad of 2026 so far? John Lewis John LewisCheck Barbour (Wallace and Gromit)Check Want to get bespoke updates on the TV shows you love? Sign up to Metro's TV newsletters and tell us which ones you can't get enough of As the 59-year-old sits on the bench, he looks up and spots a man wearing the red sweater in the shade Coulis Red. ‘Hey! That’s my dream sweater!’ he declares. The man sprints away as David chases after him, but is unable to catch him. The Madagascar star ends up on the side of a main road, where another man dashes by him on a scooter wearing – you guessed it – that same red sweater. ‘Watch out, Schwimmer!’ the rider yells, before David hops on a scooter to follow him. The actor is forced to stop at a red light, and a yellow cab drives by, and a female passenger wearing the red apparel waves at him from the backseat. Joey, Phoebe and Monica use the red sweater to try and figure out who the father of Rachel’s baby is (Picture: NBCUniversal via Getty Images) After running around New York, David’s sweater ends up being a perfect fit (Picture: Quince) It’s not just humans who are donning the festive shade, as a small white dog who’s wearing a canine version of the knitwear barks up at David. ‘Oh, come on!’ he says, staring down at the dog. The dog’s owner, a tall, muscly man showing off his biceps in a rouge sleeveless vest, retorts: ‘What did you say to my dog?’ Luckily, after avoiding a scrap with the muscly man, David is back at square one, rifling through his tiny notebook where he’s made multiple different sketches of his dream sweater. He looks up, and as though by magic, a red sweater is draped on top of the park bench in front of him. Everyone’s wearing David’s ‘dream sweater’ – even this fluffy white dog (Picture: Quince) Clearly Ross always had an affinity for red in Frineds (Picture: NBCUniversal via Getty Images) David finally puts on his dream Quince sweater, made from 100% Mongolian cashmere, which fits him perfectly. However, his journey isn’t over as another man pops up and tells him: ‘Hey! That’s my dream sweater.’ David runs off before the other man can get his hands on it, before the Quince campaign tagline appears on screen, which reads: ‘The search ends here.’ The actor said that when the fashion brand came to him with the idea for the advert, he ‘thought it was really funny’, adding: ‘After all, a red sweater and I go back a long way.’ ‘This time, I’m chasing the sweater, and somehow everyone else has one. Even the dog. They didn’t know this when they approached me, but I was already a huge fan of the brand. I don’t understand how they make such great quality stuff at the prices they offer. And I loved how they found such a clever way to have some fun with it,’ he said. After 25 years, that red sweater will always make me feel nostalgic for one of the best sitcoms of all time. The Quince women’s oversized cashmere crewneck is £110, and the men’s crewneck is £60. Deals of the Day The Orlando holiday deal Disney fans shouldn't miss We're adding this discounted NEOM gift set straight to basket Want an LED face mask for less? This Black Friday deal could save you hundreds This teeth whitening sale could save you up to 64% before Black Friday The best Black Friday sleep deals to upgrade your bedroom with Simba’s 33% off sale Arrow MORE: Disney delivers most magical Christmas advert of the year to heal your inner child Arrow MORE: Strictly Come Dancing signs ‘oldest ever contestant’ for star-studded Christmas special Arrow MORE: TV viewers find secret message hidden in Aldi Christmas advert TV Newsletter Sign up and tell us which TV shows you love to watch to get personalised updates every morning.