Dates double in sales as consumers move away from ultra-processed snacks

Viral recipes and fibre awareness boost demand for sweet fruit amid shift towards healthier alternativesInstead of a customary biscuit or a chocolate bar to combat the 4pm slump, people are reaching for a more natural sweet alternative: dates.The sweet fruit has been thrust into the snacking spotlight by a combination of viral recipes on social media, growing awareness about fibre intake and increasing demand for alternatives to ultra-processed foods. Continue reading...