Date Lady syrup is having a breakout year: Retail deals with Erewhon and Sprouts are just the beginning

Many consumers are blissfully unaware of the work that it takes to get a product on the shelves of their favorite local market. Colleen Sundlie, founder of Date Lady, sure does. The brand’s Original Date Syrup, Chocolate Spread, and Sweet Chili Sauce made their debut at upscale grocery chain Erewhon in September, while an exclusive 11-ounce bottle of Chocolate Syrup hit Sprouts Farmers Market shelves earlier this month.Selling products at Erewhon and Sprouts is part of a new era of...