Data center CEO is hoping for a skilled-trades revival in his lifetime—he’s recruiting couch-dwelling Gen Z with two weeks of vacation on day one

Dycom Industries CEO Dan Peyovich is betting on a resurgence in skilled trades, aiming to lure Gen Z out of their comfort zones by offering unprecedented perks like two weeks of vacation on day one. As the demand for data centers surges due to AI advancements, Peyovich sees a golden opportunity to fill critical labor shortages. This initiative not only highlights a shift in how companies approach recruitment but also underscores the broader economic need for a revitalized trades sector.