Data activation and Newton’s first law

My father has a PhD in mechanical social engineering and, among many things, designed cooling systems for nuclear reactors. From him, I inherited a restless curiosity about how the world works and a deep respect for the laws of science. Over the years, I’ve found that many of the principles governing physical objects translate perfectly to business. Take Newton’s first law of motion. Objects at rest tend to stay at rest, and objects in motion stay in motion—at least in a vacuum. What’s true i...