Dash Social and Marquee Brands to Explore Brand Intelligence as the Next Competitive Advantage in AI at ADWEEK House During Advertising Week New York

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Postmedia has not reviewed the content. by GlobeNewswire Dash Social and Marquee Brands to Explore Brand Intelligence as the Next Competitive Advantage in AI at ADWEEK House During Advertising Week New YorkAuthor of the article:Marquee Brands CMO Natasha Fishman and Dash Social’s Hannah Graham Rose will discuss why access to AI is no longer a differentiator, and what marketers need to build nextTHIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountNEW YORK, Oct. 05, 2026 (GLOBE NEWSWIRE) — Dash Social today announced that Natasha Fishman, Chief Marketing Officer at Marquee Brands, will join Hannah Graham Rose, Head of Creative AI Strategy at Dash Social, for a featured conversation at ADWEEK House, coinciding with Advertising Week New York.Moderated by ADWEEK’s Jenny Rooney, the conversation will tackle one of the defining questions for marketers in the AI era. As access to powerful AI becomes universal, where does competitive advantage come from next?This advertisement has not loaded yet, but your article continues below.AI adoption is accelerating, but the gap between access and impact is growing. Dash Social’s The State of Creative AI report found that 100% of marketing teams surveyed are evaluating creative AI tools, while 97% are being asked to scale and optimize more content, and 86% say they cannot keep pace with demand. Yet 95% of AI-generated assets still fail to make it into production due to brand standards, quality issues and trust concerns.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againFor Dash Social, these findings point to the next evolution of AI in marketing: brand intelligence.“The first phase of AI in marketing was about speed and scale. The next phase is about intelligence,” said Graham Rose. “AI becomes far more valuable when it can learn from a brand’s creative history, audience behavior and performance signals. Brand intelligence turns those signals into context, helping marketers understand what matters for their brand.”Fishman brings the perspective of a global brand leader navigating that evolution in practice.“As AI becomes more accessible, differentiation will come from the depth of consumer understanding and the strength of a brand’s identity,” said Fishman. “AI is a powerful accelerator of creativity, speed and insights, but technology alone is not a competitive advantage. Enduring value comes from a brand’s heritage, equity, distinct point of view and consumer trust. Our focus is on leveraging AI to enhance those strengths and create more relevant, meaningful brand experiences.”This advertisement has not loaded yet, but your article continues below.At ADWEEK House, Fishman and Graham Rose will bring these perspectives together to explore what generic AI misses, how real-time signals can inform smarter decisions and why brand intelligence matters as AI takes on a bigger role in marketing.Session:Your Competitors Have The Same AI. Now What?Location:ADWEEK HouseDate:Thursday, October 8Time:1:25–1:45 p.m.Speakers:Natasha Fishman, Chief Marketing Officer, Marquee BrandsHannah Graham Rose, Head of Creative AI Strategy, Dash SocialModerator:Jenny Rooney, Chief Brand and Community Officer, ADWEEK ContactFor all media inquiries, or to speak with a representative regarding this press release, please contact pr@dashsocial.com.About Dash Social Dash Social is brand-intelligent AI for social growth. Bringing brand, creative, social performance and workflows into one connected system, Dash creates, recommends, reports and surfaces what to do next. To discover how global marketing teams use Dash to scale faster while staying consistent, in control, and on-brand, visit dashsocial.com.This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.