Darren Jett on How to Get Clients on Board With Your Vision

Skip to main contentAs the AD100 designer explains, it’s a balance of confidence and understanding the psychology of your clientAs an interior designer, your greatest value is your vision. “You’re being hired for your ideas, and you want to show things that they haven’t seen before,” says Darren Jett, principal designer at AD100 firm Jett Projects. In this episode of the AD PRO Playbook, he reveals the onboarding questionnaire he gives every new client, his go-to tools for client presentations, and explains why he loathes digital mood boards.Read MoreMark Grattan on Attracting Your Ideal ClientIn the latest episode of the AD PRO Playbook video series, the AD100 designer shares how he positions his firm to manifest dream projectsThis July, AD PRO is gathering industry thought-leaders to discuss the best business practices propelling firms todayHow to Spend Your Marketing Budget NowThe marketing landscape has changed. Here’s your roadmap to smarter spending, better client acquisition, and growth in 2027How to Grow a Meaningful Social Media FollowingFrom your captions to your content calendar, top creatives explain how to grow an audience while staying authentic to your workIs Your Business Ready for the AI Era?Step aside, SEO! AI search is changing the way future partners and clients find your business. Here’s what you need to know about GEO (that’s generative engine optimization)How to Convert Your Instagram Following Into Actual ClientsExperts share the moves that turn double-taps into signed contractsAD PRO LIVE: The Outdoor Design Forecast 2026Hear what’s next in outdoor design—straight from the pros5 Top Tips for Building an Interior Design Website That Attracts ClientsExperts share best practices for a website that establishes your brand identity, presents your portfolio at its best, and convinces clients you're The OneCommunity, Cocktails, Karaoke! Inside the AAPIDA Gala in LAThe fundraiser for the Asian American Pacific Islander Design Alliance was a celebration of creativity, collaboration and diversityThe Art of Operations: To Build From Within or Strategically Delegate?In this virtual roundtable, architect Bryan Young and interior designers Corey Damen Jenkins and Cheryl Eisen will share their lessons learned as they’ve scaled their teams and management systemsHow to Get Published: What AD Editors Want You to KnowEverything you ever wondered about pitching your projects, straight from AD’s own editorsElectric Kelly Green—A Shade Befitting Our Digital Age—Is Having a MomentDesigners explain how to use this zippy hue that’s cropping up on AD covers and beyond