Dad of huge British pop star launches Fulham’s new away kit as fans say ‘that is absolutely beautiful’

LILY ALLEN’S dad has pulled off a kit launch for the ages after producing, starring and narrating Fulham’s spine-tingling new campaign film. Actor Keith Allen took centre stage as the Cottagers unveiled their new away strip for the 2026-27 season. Fulham have unveiled their new away kit for the 26/27 season Credit: X formerly Twitter / @FulhamFC Lily Allen’s dad Keith starred in Fulham away kit launch video Credit: Fulham FC Stars from the club gathered to show off the new kit Credit: X formerly Twitter / @FulhamFC The Cottagers have looked back in history for kit inspiration Credit: X formerly Twitter / @FulhamFC The new shirt reimagined one of the club’s most popular designs, bringing back the iconic black-and-red chequerboard pattern first worn in the mid-1990s. Allen – who is also the dad of Game of Thrones star Alfie – was the creative force behind the campaign. Sign up for the Football newsletter Thank you! The whole thing paid tribute to Fulham’s rich history as they blended the 70s love with 90s soul in a love letter to the club’s travelling supporters. Set in a dramatic red-and-black world, the film celebrated the fans who follow Fulham home and away. Allen’s narration pays tribute to “the early starts, the long miles and the commitment to follow Fulham”. The retro feel continued with the return of the classic ‘FFC’ crest – first seen on four Fulham kits during the 1970s. For long-time supporters, it is a nod to the side that reached the 1975 FA Cup final, one of the club’s most memorable campaigns. As eager fans rushed online to comment on their side’s new kit, one X user wrote: “A genuine ten out of ten.” Most read in Sport BEST FREE BETS AND BETTING SIGN UP OFFERS Fulham will face Chelsea in their opener while Fulham Women face Portsmouth Credit: X formerly Twitter / @FulhamFC Another added: “Cleanest jersey in the league! Love an old-school crest. AND the retro adidas logo… Fulham cooked.” Someone else said: “Red and black checkered kit goes hard ngl.” A fourth quipped: “Quickest purchase on a shirt I’ve ever made.” The film also features first-team stars Tom Cairney, Calvin Bassey, Ryan Sessegnon and Rodrigo Muniz, alongside Fulham Women’s players Stella Gandee Morgan, Olivia Dale and Anna Grey. The away strip is completed with red pleated shorts and matching red socks, both carrying the heritage ‘FFC’ crest and Adidas’ Trefoil logo. Fulham will host Chelsea in their opening game of the Prem season before travelling up north to Sunderland. Comment now