Crumbl cookies store closures: List of shuttered locations grows in 2026 as viral chain faces headwinds

It’s hard to think of a more viral dessert chain in the past several years than Crumbl. The cookie shop, known for its rotating menu and massive, pricey, calorie-packed cookies, has seen major success (and expansion), thanks in part to its presence on TikTok. The brand has built a huge fanbase since its founding in 2017. But as Fast Company previously reported, 2026 has been hard on Crumbl, with plunging sales, cost-conscious consumers staying away as their discretionary spending dollars dry...