Criadora de bairros em SP, a centen�ria Cia. City planeja 'retrofit de tudo', diz CEO

The century-old Cia. City, a major player in creating neighborhoods in São Paulo, is now focusing on a comprehensive "retrofit" of its operations, according to CEO Leonardo Paranaguá. The company, founded in 1911, is delving into its archives in Ibiúna-MG to uncover lost pieces of its history and bridge gaps in its past. This strategic pivot highlights Cia. City's commitment to modernizing its processes and potentially revitalizing its market position in a competitive real estate sector. This move could signal a broader trend in the industry towards more thorough historical analysis and modernization efforts.