Cowboys ($15.5B) once again top NFL team valuations

Jul 29, 2026; Oxnard, CA, USA; Dallas Cowboys owner Jerry Jones at training camp at River Ridge Playing Fields. Mandatory Credit: Kirby Lee-Imagn Images The Dallas Cowboys remain the NFL's most valuable franchise at $15.5 billion, according to Sportico's annual valuation list released Wednesday. The number represents a 21% increase from last year. While profitable off the field, Jerry Jones' Cowboys haven't won a Super Bowl since Jan. 28, 1996. The Los Angeles Rams ($12.7 billion) and New York Giants ($12 billion) are second and third, respectively, on the list. In total, nine NFL clubs are valued at least $10 billion. The group includes the New England Patriots ($10.4), New York Jets ($10.35), Philadelphia Eagles ($10.31), Miami Dolphins ($10.25), San Francisco 49ers ($10.21) and Las Vegas Raiders ($10.1). The Atlanta Falcons are inching closer to that mark at $9.78 billion. The Washington Commanders ($9.64) and Super Bowl-winning Seahawks ($9.61) round out the top 12, with Seattle seeing a 46% leap from last year. The Cincinnati Bengals ranked last in the 32-team league at $7.4 billion. Per Sportico, the average NFL team is now worth $9.34 billion -- an increase from $7.13 billion last year. --Field Level Media