Costco’s rival to Amazon Prime Day is going on now — here’s where members can save most

Costco is stepping up its game with its Member Appreciation Day, directly challenging Amazon's Prime Day by offering steep discounts on big-ticket items like electronics. While Amazon Prime Day is known for its flash sales, Costco's event features long-lasting savings that appeal to its loyal members. This move underscores Costco's strategy to attract more customers by competing on price and value, especially as online shopping giants like Amazon dominate the retail space. The event highlights how Costco is innovating to maintain its competitive edge in the retail market.