Cooley CEO: Big Law won’t survive if it treats AI as just an efficiency tool

Rachel Proffitt, CEO of Cooley, warns that big law firms must embrace AI beyond mere efficiency tools or risk obsolescence. As traditional billable hours decline in importance, firms that don't pivot to integrate AI into their business models risk being left behind. Proffitt's insights underscore a critical juncture for the legal industry, emphasizing the need for proactive adaptation to technological advancements to remain competitive and relevant. This shift isn't just about adopting new tools; it's about fundamentally rethinking the practice of law in the digital age.